NBCUNIVERSAL’S Amplified campaign is the home for the NBCUniversal upfronts. This go-to site for advertisers, marketers, and members of the trade. AMPLIFIED is a custom site, powered by Tumblr.
Lead Digital Producer
Social Strategy
NBCUNIVERSAL: Healthy at NBCU
Healthy Week: An NBCUniversal-wide activation, where NBCU goes healthy across all screens.
Lead Digital Producer
Digital Strategist
Website, Social, Facebook app, Banners, Widgets, NBCU property outreach, analytics
NBCUNIVERSAL: Women at NBCU
Digital Producer
Social Strategy
Breakthrough
Breakthrough is a global human rights organization that uses the power of media, pop culture, and community mobilization to inspire people to take bold action for dignity, equality, and justice.
Work:
Digital Producer
Managed complete site redesign with Enabled Labs: www.breakthrough.tv.
Digital/Social Strategist
Online Markting
Online Creative
Mansimran
Social Media Strategy for Mansimran, Breakthrough’s latest documentary on a Sikh teenager who confronts bullying.
Mansimran was retweeted by Russell Simmons and covered on MTV’s “A Thin Line.”
I AM THIS LAND
Breakthrough’s I AM THIS LAND video contest called for participants to make a video on diversity. The contest was lauded by the New York Times and the winners were honored by NY1 as “The Queens Residents of the Week.” Partners include: SPIN magazine, Activision and more. Visit I AM THIS LAND.
Work:
Digital Strategist / Campaign Manager, Social Media Marketing, Strategic Partnerships
Hired and managed all consultants (web, public relations, video production)
Producer of I AM THIS LAND video trailer in partnership with Kornhaber Brown
Coverage in the New York Times, Huffington Post, NY1
America 2049
Breakthrough’s human rights Facebook game lauded by Time and The Atlantic starring LOST’s Harold Perrineau along with Victor Garber, Margaret Cho and Anthony Rapp. Visit america2049.com
Work:
Social Media
Online Marketing Creative
Voice within game
Coverage in Time, The Atlantic, Wired
ICED: I CAN END DEPORTATION
Breakthrough’s video game, ICED: I CAN END DEPORTATION on immigration was the first of its kind, featured in the LA Times, MTV and more, with an audience of 28 million. Play ICED.
Work:
Produced content creative
Managed site design and creative with developer Chris Delia
Online Marketing
Online Advertising
b-listed
Breakthrough’s blog, b-listed, highlights creative people that advance human rights. Visit b-listed.
Work:
Managing Editor
Social media promotion
Research and conduct interviews
Valentine’s Day
Valentine’s day social justice micro-campaign
Writer