NBCUNIVERSAL’S Amplified campaign is the home for the NBCUniversal upfronts. This go-to site for advertisers, marketers, and members of the trade. AMPLIFIED is a custom site, powered by Tumblr.
Lead Digital Producer
Breakthrough is a global human rights organization that uses the power of media, pop culture, and community mobilization to inspire people to take bold action for dignity, equality, and justice.
Managed complete site redesign with Enabled Labs: www.breakthrough.tv.
Social Media Strategy for Mansimran, Breakthrough’s latest documentary on a Sikh teenager who confronts bullying.
Mansimran was retweeted by Russell Simmons and covered on MTV’s “A Thin Line.”
Breakthrough’s I AM THIS LAND video contest called for participants to make a video on diversity. The contest was lauded by the New York Times and the winners were honored by NY1 as “The Queens Residents of the Week.” Partners include: SPIN magazine, Activision and more. Visit I AM THIS LAND.
Digital Strategist / Campaign Manager, Social Media Marketing, Strategic Partnerships
Hired and managed all consultants (web, public relations, video production)
Produced content creative
Managed site design and creative with developer Chris Delia
Breakthrough’s blog, b-listed, highlights creative people that advance human rights. Visit b-listed.
Social media promotion
Research and conduct interviews