Cristen Spivey, Digital Director at Viacom, has built a 13-year career in digital as a pop-culture; and television trends expert; creative strategist; and leader of business partnerships. She forms relationship with innovators, creative agencies, and start-ups cracking the code on the coolest digital ideas on the market, and the people who are making them.

  • Creative Strategy
  • Pitching Interactive
  • Producing
  • Trends
  • Partnerships
  • Media Planning/Buying
  • AR/360/Web Platforms/VR
  • Analytics

Cristen Spivey, Digital Director at Viacom, has built a 13-year career in digital as a pop-culture and television trends expert; creative strategist; and leader of business partnerships. She forms relationship with innovators, creative agencies, and start-ups cracking the code on the coolest digital ideas on the market, and the people who are making them.

  • Creative Strategy
  • Pitching Interactive
  • Producing
  • Trends
  • Partnerships
  • Media Planning/Buying
  • AR/360/Web Platforms/VR
  • Analytics

Always a New Yorker

Except The Jaunt to England

  • Birth

    Love of pop culture kicked-off with a toss of Mr. Rogers' Ked.

  • 2000

    Shot over to England to attend both Oxford and Bath University. Saw amazing castles, tasted fine brews, read fine literature, and remain bewildered by Stonehenge.

  • 2003

    Graduated with Masters in Television, Radio, and Film from Syracuse University’s S.I. Newhouse School. Go Orange!

  • 2003

    Took a production job on “Forensic Files” at Court TV (now called Tru TV). Editing murder cases kept me up at night. As did paying my rent in Brooklyn.

  • 2006

    Moved to Sunnyside, Queens, and got out of my life of crime (see above timeline bullet) with digital strategy, partnerships, and producing at pop-culture nonprofit, Breakthrough. Created video games, animations, and films on immigration, racial justice and women's rights in the U.S. and India featuring stars like Margaret Cho and Anthony Rapp. Both are very nice!

  • 2008

    Traveled to Delhi, Rajasthan, and Jaipur for social media and on-the-ground trainings on women's rights and domestic violence. Slept on a triple bunkbed on an overnight train, ate the world's best paneer, and met incredible people who are changing the world.

  • 2012

    Strategically pitched and produced the first Augmented Reality activation on print and in Tumblr for NBCUniversal's Upfront campaign that was featured in the NYTimes.

  • 2013

    Co-wrote immigrant rights animation, “Don’t Deport Me Scotty” that aired before all trailers at Angelika and Laemmle theatres, in Manhattan and across the U.S.

  • 2014

    Took a swing dance class that has led to performing at Coney Island's Mermaid Parade and Lincoln Center. Life lesson, take risks and you will learn to dance like you're in the 1920's.

  • 2014

    Made it to tech-powerhouse R/GA, creating partnerships and sleek interactive campaigns for Samsung and L'OREAL.

  • 2014

    Head up the digital department with Viacom's internal agency making sure we're on top of the latest trends, coolest partnerships, and have the freshest web platforms out there.

  • 2015

    Made it in "The New Yorker!" Was a good day.

  • 2016

    Honored to become a Webby's judge. Tasked with voting on the best digital in the business, I wear my robe and wig proudly.

  • 2018

    Made it on the Nasdaq billboard in Times Square to kick off the Webby’s! Mom is proud.

  • 2019

    Put Trevor Noah and his Daily Show desk in augmented reality. He’s talented in both real and virtual worlds!

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