After years of creating relationships with artists and innovators and connecting them to major brands, founder Crissy Spivey branched out, doing this for own future-forward consultancy, Daughters Collective (daughters.works).
Crissy has a strong social justice background in creating pop-culture tools like music videos and video games to educate immigration and women’s rights, while also leading digital initiatives in NBCUniversal and Viacom’s creative agencies.
In launching Daughters she wanted to make something that made her daughter proud.
Love of pop culture kicked-off with a toss of Mr. Rogers' Ked.
Shot over to England to attend both Oxford and Bath University. Saw amazing castles, tasted fine brews, read fine literature, and remain bewildered by Stonehenge.
Graduated with Masters in Television, Radio, and Film from Syracuse University’s S.I. Newhouse School. Go Orange!
Took a production job on “Forensic Files” at Court TV (now called Tru TV). Editing murder cases kept me up at night. As did paying my rent in Brooklyn.
Moved to Sunnyside, Queens, and got out of my life of crime (see above timeline bullet) with digital strategy, partnerships, and producing at pop-culture nonprofit, Breakthrough. Created video games, animations, and films on immigration, racial justice and women's rights in the U.S. and India featuring stars like Margaret Cho and Anthony Rapp. Both are very nice!
Traveled to Delhi, Rajasthan, and Jaipur for social media and on-the-ground trainings on women's rights and domestic violence. Slept on a triple bunkbed on an overnight train, ate the world's best paneer, and met incredible people who are changing the world.
Strategically pitched and produced the first Augmented Reality activation on print and in Tumblr for NBCUniversal's Upfront campaign that was featured in the NYTimes.
Co-wrote immigrant rights animation, “Don’t Deport Me Scotty” that aired before all trailers at Angelika and Laemmle theatres, in Manhattan and across the U.S.
Took a swing dance class that has led to performing at Coney Island's Mermaid Parade and Lincoln Center. Life lesson, take risks and you will learn to dance like you're in the 1920's.
Made it to tech-powerhouse R/GA, creating partnerships and sleek interactive campaigns for Samsung and L'OREAL.
Head up the digital department with Viacom's internal agency making sure we're on top of the latest trends, coolest partnerships, and have the freshest web platforms out there.
Made it in "The New Yorker!" Was a good day.
Honored to become a Webby's judge. Tasked with voting on the best digital in the business, I wear my robe and wig proudly.
Made it on the Nasdaq billboard in Times Square to kick off the Webby’s! Mom is proud.
Put Trevor Noah and his Daily Show desk in augmented reality. He’s talented in both real and virtual worlds!
Had my sweet, sweet baby girl!
Launched my company, Daughters.